Case Studies
Transformational Growth Through Strategic Innovation
Willow Saves $380k with Salesforce Fractional Team
Willow Innovations faced high costs and low-quality outcomes with their Salesforce team, missing deadlines 80% of the time. David implemented a fractional team model, reducing costs by 74% and improving on-time delivery to 90%
Blackbird Air Transforms Ops and Secures $10M
David reconfigured Blackbird Air’s CRM and integrated it with analytics data to provide critical operational insights. The upgrades contributed to 500% growth and securing $10M in Series A funding
Publishing Startup Achieves Profitability
David automated The Spun Yarn's beta-reading workflow, replacing manual processes with tools like Asana, Google Forms, and Zapier - reduced errors, improved efficiency, and lowered the cost 18%, turning the company profitable.
Dynamic Contact Form Saves Startup $310K Annually
Willow Innovations streamlined its customer support and cut costs with a dynamic contact form. By capturing detailed data and automating backend processes, the new form saved the company $310,000 annually.
AI Integration with Synchronized Data Systems
In preparation for AI integration into Salesforce, David led the synchronization of data from six disparate systems, ensuring seamless communication across customer lifecycle data. This project improved data accessibility and set Willow up for AI-driven enhancements.
Amazon Expands Seller Services to South Africa
David led the establishment and growth of Amazon’s Seller Services center in Cape Town, expanding to 160 employees in two years. He managed a 240-seat office build-out, contributing to a 9% growth in Amazon’s Seller Services footprint.
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